AXA PALACE
AREA
12 000 mq
CLIENT
Generali Properties
DESIGN
Goring & Straja Studio
The project is located in the heart of the new financial district of Milan, near Garibaldi train station and piazza Gae Aulenti.
As such it sits at the intersection of the older, traditional Milan and the new “glass and steel” district that has transformed the city.
Our design tries to capture this unique context as well as acknowledging the prominent corner the building stands on.
TIM Concept 1
AREA 150 mq
CLIENT TIM
DESIGN GaS Studio
The design approach adopted for the proposed concept starts from the will to create a comfortable, interactive, informal and dynamic shop. Today, the extreme heterogeneity of the exhibition and information system of TIM, does not help in a clear and effective reading of the space and products,
or helps to create an inviting environment for the customer. First, the intervention
aims to create a linear space in the shapes and a rigorous exposition of the products, but also equipped spaces that foster a relaxed stay in the store through domestic corner where to experience the TIM offer.
