TIM Concept 1
AREA 150 mq
DESIGN Goring & Straja Studio
The design approach adopted for the proposed concept starts from the will to create a comfortable, interactive, informal and dynamic shop. Today, the extreme heterogeneity of the exhibition and information system of TIM, does not help in a clear and effective reading of the space and products,
or helps to create an inviting environment for the customer. First, the intervention
aims to create a linear space in the shapes and a rigorous exposition of the products, but also equipped spaces that foster a relaxed stay in the store through domestic corner where to experience the TIM offer.